Project showCase

37 Jiu Jitsu

I worked with a local Brazilian Jiu-Jitsu gym on a freelance project to create a strong, versatile brand identity. The focus was on designing a logo that could scale across advertising, apparel, and gym interiors, while reflecting the discipline, strength, and heritage of the sport. The final design delivers a sharp, modern mark that feels confident and recognisable, giving the gym a solid visual foundation as it continues to grow.

My Role

Requirements Gathering
Target Market Research
Ideation / Concept
UX / UI
Prototyping
Website Design
WordPress Development
Responsive & Mobile Design
Prototyping

Logo design

The client specifically requested that the number 37 be incorporated into the logo as it was the original address for the garage where the gym was founded. This was important as it would help tell the story of the gym's history and roots.

‍As part of my research and client interviews, I discovered that the triangle shape holds significant meaning and symbolism in Brazilian Jiu Jitsu. I took this into consideration while creating the design and worked to incorporate this symbol in a meaningful way.

37 Jiu-Jitsu trianing session with gym merch on

❮ ❯

In addition to incorporating the number 37 and the triangle symbol, I also worked to create a design that reflected the gym's strong and supportive community. I used bold typography and a colour scheme that conveyed strength and energy to give the logo a dynamic and powerful feel.

Website design

The goal of this project was to create a website that reflected the strength, discipline, and community at the heart of 37 Jiu Jitsu. The design combines bold typography, strong imagery, and a structured layout to communicate confidence while remaining clear and easy to navigate. The triangle symbol and the number 37 were used as recurring visual elements, reinforcing the brand identity across the site. Careful attention was given to hierarchy and spacing to ensure key information is accessible, engaging, and easy to scan across all screen sizes.

Phone Design

The mobile experience was designed with simplicity and usability in mind. Content was prioritised to suit smaller screens, ensuring users could quickly access class information, team details, and courses without friction. Strong visuals and consistent branding were carried through from desktop to mobile, creating a cohesive experience while maintaining performance and readability on handheld devices.