Logo design
The client specifically requested that the number 37 be incorporated into the logo as it was the original address for the garage where the gym was founded. This was important as it would help tell the story of the gym's history and roots.
As part of my research and client interviews, I discovered that the triangle shape holds significant meaning and symbolism in Brazilian Jiu Jitsu. I took this into consideration while creating the design and worked to incorporate this symbol in a meaningful way.
